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Overview
Through an ongoing creative partnership with Oakley and Kamp Grizzly, Psyop and director HANZOHANZO have forged the world of 'Future Genesis', transforming an iconic piece of brand history into an expansive new mythology for the next generation.
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Thirty years after one of Oakley's most iconic sci-fi campaigns first captured imaginations, Oakley, Kamp Grizzly, and Psyop came together to build an ambitious new universe that bridges the brand's storied past with its vision of the future.
Beginning with Chapter 1 and continuing Chapter 2, the collaboration has evolved into an immersive exercise in world-building, creating new characters, environments, and stories that push Oakley's disruptive DNA into uncharted territory.
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Every frame of Future Genesis began long before the animation process was in full swing. Psyop developed a multi-layered visual bible for the universe, exploring environments, architecture, technology, and the remnants of civilization after the apocalypse.
From sprawling wastelands to the intimate details of the Fearlight bunker packed with easter eggs that nod to Oakley's brand history, extensive concept art and environment design established a world that feels both futuristic and deeply lived-in.
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At the heart of the story is Maxine Fearlight, the new face of Oakley's future.
The Psyop team designed a cast of characters that could carry the franchise into its next era, pairing expressive character work with an extensive storyboarding process that mapped every emotional beat and cinematic reveal.
As part of Psyop Media Group's flexible production model, the team developed a bespoke pipeline tailored to the creative and technical needs of ‘Future Genesis’, bringing in production partner DIGIC to help bring the ambitious world to life.
From motion capture through production and animation, the collaboration with DIGIC combined specialized expertise and a shared creative vision, blending live-action performances with animation to create movement that feels grounded and human.
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Some stories answer questions. Others open new doors.
Future Genesis was built with longevity in mind and embodies the same spirit that has defined Oakley for decades: an unwavering belief in the future and a willingness to challenge convention. This collaboration between Oakley, Kamp Grizzly and Psyop not only continues to help shape that vision, it proves that the most compelling brand stories aren't confined to a single campaign. They grow, evolve, and invite audiences back for what's next.
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